Sunday, January 30, 2011

Total Office Logo


Logo don't just sprout out of our design store.It's takes its shape with hammering and design tinkering and with inputs from the client.

Before the design conceptualization stage, we spend time reviewing client information, criteria and then we head to research. We browse through our logo repository to understand the existing logos in the market for this industry.

Most business start with a in-house logo and get struck with it. Sometimes, business grows to another dimension leaving your logo detached from your identity. In such case, you can rework or re-brand your logo to make it consistent to your business.

Ask yourself these questions about your existing logo?
  • If your company logo is consistent with your marketing materials?
  • Does it signify your corporate identify?
  • Does it create lasting impression on our brand?
  • Is your logo standing out from your competitors?
  • Is the fonts and colors match with your theme?
Good logo reflects on the feeling or the business vibe.Here's another logo we created for a firm dealing with office equipment. 

Financial Institution logo




This logo was designed for a financial institution. We took the input from the client, the color, idea to create this logo. 


At our design studio, we always thrive to create logo based on these five principles. Every logo should pass this test. It should be:

  • Simple - In design ( Look & feel)
  • Appropriate - To the business
  • Memorable   - Create lasting impression
  • Timeless      - Scalable 
  • Versatile      - Suitable for different medium

Here're few thoughts behind this logo


The Bothnia ‘B’ is stylized to form a lotus. 

Why did we use Lotus in this logo design?

Egyptian mythology – the lotus flower is a symbol of the sun, of creation and rebirth.

In the East, the lotus flower is viewed as a symbol of spiritual unfoldment.
The Christian alternative to the lotus is the white lily which, relating to Mary as queen of heaven, signifies both fertility and purity.
The Indian Lotus flower is associated with the goddess of wealth, Maha Lakshmi, who brings prosperity, purity and generosity.



All cultures adores Lotus even though it manifests in different thoughts. It fits our client's thoughts, embraces the idea of wealth creation, and prosperity.